JoAndrea (Joey) Hoegg
BA, BEd (UBC), PhD (Florida)
Senior Associate Dean, Faculty
Professor, Marketing and Behavioural Science Division
Alumni Professorship in Marketing
Selected publications
- Sun, Yixia, Xuehua Wang, JoAndrea Hoegg, and Darren Dahl (2023). How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective. Journal of Marketing Research, 60 (4),0022243722113072. https://doi.org/10.1177/00222437221130721
- Xu, Lidan, Ravi Mehta, and JoAndrea Hoegg (2022). Sweet Ideas: How the Sensory Experience of Sweetness Impacts Creativity. Organizational Behavior and Human Decision Processes, 172 (September), 104169.
- Habib, Rishad, Katherine White, and JoAndrea Hoegg (2021). Everybody Thinks We Should but Nobody Does: How Combined Injunctive and Descriptive Norms Motivate Organ Donor Registration. Journal of Consumer Psychology, 31 (3), 621-630.
- Mookerjee, Sid, Yann Cornil, and JoAndrea Hoegg (2020). From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce. Journal of Marketing, 85 (3), 62-77.
- Schlager, Tobias, Emanuel de Bellis, and JoAndrea Hoegg (2020). How and When Weather Boosts Consumer Product Valuation. Journal of the Academy of Marketing Science, 48, 695-711.